The caddy is the anchor.
We did not build a tee that needs a case. We built a system where the case is the load-bearing piece. Four tees today. Eight tomorrow. All tethered, all in one place.
The caddy does four jobs
- Carries. A kraft box sized to four tees plus their cords. Fits in your golf bag's accessory pocket. Fits in a glovebox.
- Anchors. Each cord ties off inside the caddy. You set the caddy next to your hitting position, and it is the dead weight that catches the tees.
- Stores. When you are done, the tees clip back into a foam insert. Cords coil into a recessed channel. Lid closes.
- Reorders. A QR code printed inside the lid takes you straight to a one-tap reorder page. Scan, tap, done.
Add tees as you go
The caddy is not limited to the four tees it ships with. You can buy refill tees individually (single height, color of your choice) or as small multi-packs (a "driver doubles" pack of two extra driver tees, for example). They all tether into the same caddy.
This matters for golfers who hit four clubs off the tee, who want every tee in their preferred color, or who go through tees faster than once a season.
Materials
V1 caddy is kraft cardboard with a die-cut foam insert and a printed QR sticker on the inside lid. Cheap, recyclable, ships flat-packed at very low cost. V2 will be molded TPU or HDPE for the same form factor at scale, but only if customers tell us they want it.
Why cardboard for now
The caddy is a packaging-as-product move. The first version is a $0.40 unit cost. If we wait for an injection-molded plastic caddy, we wait six months and spend $40k on tooling. The cardboard version ships now, learns the form factor with real customers, and the molded version comes after we know exactly what shape it needs to be.