Everyone goes to the range.

119 million range visits per year in the US. A market hiding in plain sight.

Public golf links, 1909. "Practice golf" predates the modern range by a century. Everyone has always gone to a place to hit a ball before doing it for real.

The numbers

National Golf Foundation's annual industry report tracks roughly 25 million on-course golfers in the US and roughly an additional 17 million off-course-only golfers (range, simulator, Topgolf). Combine round play and dedicated range visits and the total practice-session count exceeds 100 million per year. Range visits alone are estimated at around 119 million.

Why this matters

Range visits are growing faster than round play. Simulators are growing fastest. The category of "indoor or mat-based practice" is now a significant share of all golf activity. The tee is the only piece of equipment that touches every shot in that category. And the tee category has barely changed since the 1920s.

The opportunity

Better tees, made for how golfers actually practice today. That is the whole pitch.

Apollo 14 lunar surface, 1971 — Apollo 14, February 6, 1971. Alan Shepard hit two golf balls here, off the moon. We are making sure the next one carries through on Earth.

You practice what you play · Transfer of training in golf · Range golf vs course golf · Launch monitor accuracy and tee height