Everyone goes to the range.
119 million range visits per year in the US. A market hiding in plain sight.
The numbers
National Golf Foundation's annual industry report tracks roughly 25 million on-course golfers in the US and roughly an additional 17 million off-course-only golfers (range, simulator, Topgolf). Combine round play and dedicated range visits and the total practice-session count exceeds 100 million per year. Range visits alone are estimated at around 119 million.
Why this matters
Range visits are growing faster than round play. Simulators are growing fastest. The category of "indoor or mat-based practice" is now a significant share of all golf activity. The tee is the only piece of equipment that touches every shot in that category. And the tee category has barely changed since the 1920s.
The opportunity
Better tees, made for how golfers actually practice today. That is the whole pitch.